Anderson, SC – Windows That Work Workshop
DATE
February
18,
2026
TIME
12:00 pm - 2:00 pm
LOCATION
102 North Murray Avenue, Anderson
Event Details
This is a hybrid, interactive workshop designed to help retailers and small business owners turn their storefront windows into powerful marketing tools. It is inspired by the Dosonwntown Window Display Contest. Additionally, this session brings together retail design experts and local creatives. Together, they explore how window design, visual storytelling, art, and landscaping work to attract attention. These elements also communicate brand identity and drive foot traffic.
Led by Suzanne Rafenstein and Julia Killian of Retailworks, Inc., an award-winning retail design and branding firm, the workshop blends expert insights with real-world examples and practical strategies. In addition, a community roundtable featuring local art and horticulture professionals adds a creative, place-based perspective. This roundtable focuses on elevating storefronts through artistic elements and curb appeal.
Community Roundtable: Visual Art
Featuring Tracy Weiss, Curator at the Anderson Arts Center: Tracy will share insights on incorporating art, creativity, and visual storytelling into storefront displays. She will also discuss how artistic elements can elevate windows and reflect a community’s creative identity.
Community Roundtable: Curb Appeal
Featuring Brett Broyles, Horticulturist for the City of Anderson: Brett will discuss landscaping storefront windows, including plant selection and seasonal considerations. He will explain how greenery can enhance curb appeal and frame window displays.
City of Anderson Economic Development,
102 North Murray Avenue
Anderson, SC 29625 United States
Anderson, SC 29625 United States
Meta Details
Organizer
This is a hybrid, interactive workshop designed to help retailers and small business owners turn their storefront windows into powerful marketing tools. It is inspired by the Dosonwntown Window Display Contest. Additionally, this session brings together retail design experts and local creatives. Together, they explore how window design, visual storytelling, art, and landscaping work to attract attention. These elements also communicate brand identity and drive foot traffic.
Led by Suzanne Rafenstein and Julia Killian of Retailworks, Inc., an award-winning retail design and branding firm, the workshop blends expert insights with real-world examples and practical strategies. In addition, a community roundtable featuring local art and horticulture professionals adds a creative, place-based perspective. This roundtable focuses on elevating storefronts through artistic elements and curb appeal.
Community Roundtable: Visual Art
Featuring Tracy Weiss, Curator at the Anderson Arts Center: Tracy will share insights on incorporating art, creativity, and visual storytelling into storefront displays. She will also discuss how artistic elements can elevate windows and reflect a community’s creative identity.
Community Roundtable: Curb Appeal
Featuring Brett Broyles, Horticulturist for the City of Anderson: Brett will discuss landscaping storefront windows, including plant selection and seasonal considerations. He will explain how greenery can enhance curb appeal and frame window displays.